Social Media Aspect Ratio Calculator

Platform Ratio Reference Table

Use this quick table when you need a fast answer without opening each platform page. Every child calculator below includes deeper tables and practical publishing tips.

Tip: on smaller screens, swipe horizontally to view the full table.

Platform Calculators

Open a dedicated platform page for detailed format tables, practical guidance, and FAQs. Each page includes direct links back to this hub and relevant cross-platform calculators so your production workflow stays connected.

Why Aspect Ratio Matters for Social Performance

Correct ratios do more than prevent ugly crops. They protect headlines, product framing, subtitles, and CTA overlays in platform-native UI. A correct ratio also improves consistency when content is repurposed between networks like Instagram, TikTok, YouTube Shorts, and Facebook Reels.

When teams publish at speed, a single shared ratio reference helps reduce editing rework and missed deadlines. Use this hub for fast checks, then open each platform page when you need placement-specific detail.

Frequently Asked Questions

What is the best universal social media ratio?

There is no single universal ratio for every use case. 9:16, 4:5, 1:1, 16:9, and 1.91:1 each serve different placements and goals.

Can I use one video for every platform?

You can repurpose one source file, but you should usually export multiple ratio variants to avoid important content being cropped.

Which platforms in this section are covered?

This section includes LinkedIn, TikTok, Twitter/X, YouTube, Instagram, Facebook, Pinterest, Snapchat, and Threads.