Facebook Aspect Ratio Calculator
This Facebook calculator gives you clean dimensions for feed posts, links, videos, Stories, and profile assets so your uploads render correctly.
Facebook supports several creative placements with different ratios. Link previews commonly use 1.91:1, while many feed-first image workflows now use square or portrait variants. This page helps you calculate dimensions quickly without guessing.
Need a full cross-platform overview first? Visit the social media aspect ratio hub.
Calculated Ratio
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Facebook Format Reference Table
Use this reference when you are planning exports or validating creative before upload. These ratios cover common organic workflows for Facebook and help you avoid accidental crops.
| Format | Ratio | Pixels | Notes |
|---|---|---|---|
| Post image (link share) | 1.91:1 | 1200x628 | Open Graph baseline |
| Post image (square) | 1:1 | 1080x1080 | Strong feed display |
| Post image (portrait) | 4:5 | 1080x1350 | Tall feed option |
| Video (feed) | 16:9 or 1:1 | 1280x720 or 1080x1080 | Both common |
| Stories / Reels | 9:16 | 1080x1920 | Vertical format |
| Cover photo | 2.63:1 | 820x312 | Desktop display baseline |
| Profile photo | 1:1 | 170x170 | Displayed size on desktop |
Tip: on smaller screens, swipe horizontally to view the full table.
Tips for Better Facebook Publishing
- Use 1.91:1 for shared links to keep previews aligned with Open Graph expectations.
- Use 1:1 or 4:5 for feed images when you want stronger visual real estate.
- Keep cover image text centered because Facebook crops differently by device.
It is often faster to create a platform-first master rather than forcing one asset into every ratio. Use this calculator to create intentional variants for feed, story, reel, and thumbnail surfaces.
If you run a cross-platform content calendar, pair this page with related calculators so editors can move from one ratio to the next without rebuilding math manually.
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Frequently Asked Questions about Facebook Ratios
What ratio should I use for Facebook link posts?
Use 1.91:1, usually at 1200x628, for link post preview images.
Can Facebook use 9:16 content?
Yes. Facebook Stories and Reels commonly use 9:16 at 1080x1920.
What size is a Facebook cover photo?
A common desktop baseline is 820x312, which is roughly 2.63:1.
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