Aspect Ratio Finder

Common Aspect Ratio Presets

May 20, 2024

Understanding the most common aspect ratios will help you make informed decisions for your projects. Here's a comprehensive overview of the ratios you'll encounter most frequently.

Video and Streaming

16:9 - The Modern Standard

This is the dominant ratio for modern video content. From YouTube to Netflix, 16:9 is what most screens are designed for today.

  • 1920×1080 (Full HD): The sweet spot for most content
  • 3840×2160 (4K UHD): High-resolution streaming and gaming
  • 1280×720 (720p): Lightweight option for web content

9:16 - Vertical Video

Mobile-first platforms have made vertical video mainstream. 9:16 is essential for:

  • TikTok and Instagram Reels
  • YouTube Shorts
  • Instagram and Snapchat Stories

Photography and Social Media

1:1 - The Perfect Square

Square images are incredibly versatile and work well across platforms:

  • Instagram posts: 1080×1080 pixels
  • Profile pictures: Works on most social platforms
  • Print: Great for album covers and artistic prints

4:5 - Portrait Friendly

This ratio gives you more vertical space while remaining mobile-friendly:

  • Instagram feed posts: 1080×1350 pixels
  • Pinterest pins: Ideal for vertical content
  • Portrait photography: Classic print dimensions

Professional and Print

3:2 - The Photography Standard

Inherited from 35mm film, 3:2 remains the default for most digital cameras:

  • DSLR and mirrorless cameras: Natural camera output
  • Print sizes: 4×6, 8×12, 12×18 inches
  • Professional photography: Industry standard

Golden Ratio (1.618:1)

Used in art and architecture for centuries, this ratio is considered naturally pleasing to the eye:

  • Fine art: Compositionally appealing
  • Web design: Layout proportions
  • Product photography: Premium feel

Choosing the Right Ratio

Consider these factors when selecting an aspect ratio:

  • Platform requirements: Where will this be displayed?
  • Content type: Landscape, portrait, or square composition?
  • Viewing context: Mobile, desktop, or print?
  • Brand consistency: Does your brand have preferred ratios?

Remember, the "right" aspect ratio depends entirely on your specific use case. This calculator helps you quickly convert between different ratios so you can experiment and find what works best for your project.